Title: Demand Generation Manager – Payment Solutions
Location: Tampa, FL
Overview:
Our Client provides an integrated portfolio of omnichannel payment processing and business funding solutions for merchant organizations of all sizes. They are currently searching for a Demand Generation Manager to add to their Marketing team.
Responsibilities:
- Collaborate with the business team to uncover insights and strategies to develop and implement demand generation strategies for new and existing products, internally and externally
- Identify revenue opportunities within established client base and managing consistent growth by securing new accounts
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Create an effective and efficient demand generation strategy focused on growing audiences for their products and services
- Manage development and implementation of demand generation strategies
- Attend meetings with product and sales teams to review pipeline, resolve challenges, and present possible solutions
- Be the customer expert. Proactively seek to understand both B2B and B2C behavior and needs. Feed that knowledge into sales and product channels
- Monitor and analyze market trends, making recommendations and plans to react to swings
- Be an expert in competition and industry trends
- Have a firm understanding of what products the Company offers, who the target customers will be, how the product will reach those customers, and the go-to market strategy around it
Requirements:
- Degree in marketing, advertising, or communications
- 4+ years of experience in marketing, demand generation (corporate and/or product), preferably with a focus on digital client acquisition
- Successful track record in marketing and demand generation roles
- Excellent teamwork, communication, and decision-making skills
- Experience with digital and print marketing, content marketing, and social media marketing
- Marketing Communications skills, outbound marketing activities
- Experience with financial transaction processing, Software-as-a-Service, and/or lending
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